Dancing at the crossroads, for real

I thought you folks might like this clip of the Curtlestown wren boys playing at my local crossroads which is a rural Irish tradition on St. Stephen's Day. These days no wren is hunted or killed as was the pre-Christian custom but the wren boys (and girls) still wear the traditional raggy clothes, straw "mummers" hats and disguise themselves. Many years ago the wren boys hunted a wren through the hedgerows which eventually came to a sticky end, poor thing. The wren had a lot of negative beliefs associated with it but as those superstitions passed the musical tradition lived on. In many areas of rural Ireland you will see the the wren boys out on St. Stephen's Day; playing traditional Irish music and collecting for local charities once the short concert ends. This is dancing at the crossroads for real, and even in the times we live in we had couples waltzing, a slip reel danced by a very competant Irish dancer and I even did a few turns myself with my small daughter. The first clip is of my neighbours dancing a waltz and below that is the handsomely attired tiger wren doing a short number with a brush. Enjoy x

http://www.youtube.com/watch?v=CyqFG0jUdYg&context=C37b6c9aADOEgsToPDskK9TiFjiypR4CkE_eUPEatY

http://www.youtube.com/watch?v=jWJjjTkQizI&context=C37b6c9aADOEgsToPDskK9TiFjiypR4CkE_eUPEatY

Avoca's new venture: high concept, well-executed and beautiful

In my part of the country the Avoca brand is a bit of a food institution. When news appeared that the Pratt family were opening a new branch of their food/lifestyles business in Monkstown, South Dublin it was greeted with much glee by all who enjoy decent grub. The new outlet, in an area perfectly pitched for its customers is sure to be as consistently busy (even in planet recession) as their other food shops and restaurants.

For my foreign readers here's a bit of background: Avoca Handweavers (which the chain was originally named) grew from a cafe and crafts shop at the Avoca woollen mill in the small village of the same name in rural Wicklow. The mill is still there, as is the shop and cafe, but in the last decade the Pratt family who bought the business have extended their homewares, food shops and cafes to outlets all around the country. The shops have become food and homewares meccas; a great stop for buying a quick gift, picking up a set of meringue nests for an emergency dinner or grabbing a chocolate cake to die for en route to a childrens party.

What's interesting about the new shop in Monkstown is that there is now fresh fruit, vegetables and meat on offer. As someone who lives sandwiched between the Enniskerry and Kilmacanogue outlets I often run in to grab a salami for a pasta dish, goats cheese or some lovely Aine Rudden chocolate made in Co. Cavan. But I cursed the fact that picking up veg or fresh meat at the same time wasn't an option.In the Pratt's new venture fresh vegetables are on offer, there's a beautiful cheese room, rotisserie Irish chicken and most exciting of all a new butcher shop outlet from Pat Whelan from Clonmel.

Pat is a great believer in local food, farms his own cattle and it's great to see his type of quality beef landing up in my neck of the woods. The range of veg is the Monkstown outlet is gorgeous; all kinds of exiting things but one thing I'd like to have seen more of was Irish produce. I know that if you

want courgettes in December you're not going to find them grown in Ireland but I think there is more local vegetables available then what they are stocking at present. This could be an issue of availability - sourcing Irish is often confined to particular volumes and of course price, but hopefully in the future we'll see more of our local vegetables on the shelves.

Research shows that even in the midst of recession consumers like buying Irish. I think retailers should exploit this more and remember that "Irish" and "local" conveys a halo affect onto everything around it - a fascinating dynamic often abused by the large supermarkets but used to great affect by Supervalu and smaller independent shops. What the Monkstown store has plenty of is Irish pork from small farmers and producers, Irish Chicken and of course Pat's meat.

This is premium food in a premium location. The restaurant in this outlet, named Salt is superb, and booking is recommended - as usual with any new Avoca venture it was out-the-door busy. This shop is not the sort of place many are going to do their weekly groceries. At the same time retail such as this is crucial in re-branding Irish food as contemporary, authentic and desirable.

Avoca food always delivers on taste. It's not cheap but I don't think good value is about something being cheap. Cheap food is a downwards spiral for all of us as it narrows our methods of producing food into a "lowest margin possible" morass that ultimately resembles factory farming.

It's funny for me to write about Avoca as I feel a strange vested interest towards the place. Several of my friends work in the Avoca shops and restaurants near to me. I frequently have work meetings there as it saves

people travelling up the godforsaken mountain roads to visit me and my kids are well familiar with me landing in them in the door for coffee and cake. I wish them the

best in their new shop. To a degree we all should be proud of what the Avoca brand has achieved. It's a successful re-imagining of what Irish food and Irish retail should be. It's high concept, well-executed and always a pleasure to visit. Keep up the good work x

Budget Day - and €105 taken out of Irish Agriculture, what does it mean for farmers and food producers?

Round One of Budget 2012 happened earlier today, with the axe falling on €1.4 billion of public spending by the Irish Government. The main headlines were changes to child benefit, increased registration fees for students and changes to health spending. But across the country many from the farming and food sector anxiously watched Minister Brendan Howlin's budget speech for news on what would happen to farm incomes. Then it was announced that €105 million is to be taken out of the agriculture budget, a move that will affect 50,000 full and part-time farmers. In that respect it could have been a better day. But to be honest it could also have been a hell of a lot worse.

I've outlined the main points of the cuts below. On the positive side (yes there is one), farmers countrywide are relieved to see no change in the suckler cow welfare scheme, which aids those producing beef animals. There's also beef discussion group funding and money for the BVD scheme. The main cut is to the Disadvantaged Area Scheme where €30 million is to be taken out of the system. This will really be felt by the farm families who farm in less productive parts of the country, where in short, it can be very hard to make money. Uplands, wetlands and bog is all too common in Ireland and while it might look poetic, it certainly isn't poetic trying to pull an income out of it.

Also notable is the €6 million being cut from the agri and food bodies such as Teagasc, Bord Bia and BIM which offer invaluable support to farmers, food producers and promote Irish food both here and abroad. In reality a lot of this €6 million saving will occur anyway through employees not being replaced and changes to funding models. But it may still mean a merging of some agri-food bodies which was what had been rumoured.

Summary of the cuts:

Disadvantaged Area Scheme

ƒThis will be implemented through reduction of those entering the scheme via eligibility and

qualifying criteria. The proposed amendments are subject to approval by the

European Commission. Planned saving - €30 million

ERAD, Disease eradication scheme

ƒSavings from anticipated lower disease incidence and operational changes. €10 million

REPs

ƒImplement reduction in expenditure through changes in the payment of transaction costs to scheme participants. The proposed amendments will require Commission approval.

€19 million in savings over 2012

Administrative Budget of the Department of Agriculture

"ƒD/AF&M rigorously reviews every area of expenditure and is committed to further staffing reductions and reductions in costs, including in procurement and shared services."

€12 million in savings

Non Commercial State Sponsored Bodies (NCSSBs)

Total grants-in-aid to five non-commercial State bodies (Teagasc, Bord Bia, BIM, the Marine Institute and the Sea Fisheries Protection Authority) amount to some €200 million per annum. "While the emphasis in 2012 will be non-pay expenditure cuts, funding models and overall levels of funding will be examined critically, particularly in the context of the Government’s commitment to streamline the number of State bodies."

The announcement also factors in Miscellaneous Savings of €28 million to bring the total of agriculture cuts to €105 million. Tomorrow will see the announcements on VAT which will greatly affect food producers and as they predict, shrink demand for their goods. It's rumoured that the new VAT rate on bagels, garlic bread etc (the bread that's not bread story) may not go ahead which is great news for small bakers. As always, I'll keep a close watch on announcements tomorrow and keep you all posted. Keep the chins up x

If you're one of the 700,000 Irish people buying a turkey in the next few weeks you might want to read this...

Let's Talk Turkey by Suzanne Campbell

Irish Independent 1st December 2011

Many of us would like to buy an Irish turkey this Christmas and ordering one from your nearest butchers seems a great way to keep money in the local community. But a surprising quarter of the 700,000 turkeys we'll eat this Christmas are likely to be imports from Italy and France with many being sold as Irish birds by local retailers and butchers.

Under current law it's not mandatory to label imported turkey as Italian or French so we may think we're buying a locally reared turkey. Unlike most Irish-grown turkeys sold this Christmas, birds from Italy and France are farmed more cheaply but are routinely sold at around the same price as Irish turkey.

As they are shipped here they are less fresh and could be more likely to cause food-borne illness. So how can you ensure you're getting a fair deal and a Christmas turkey that's healthy, succulent and a meal to remember?

Turkeys from butchers and small retailers

Ask your butcher if the turkey is Irish. Under current labelling law, retailers are not required to show country of origin on the turkey itself but if asked they must tell you where the bird was slaughtered and indicate if it's an import.

"We encourage our members to sell as much Irish product as possible, but it's not for us to tell butchers what to do," says Dave Lang of the Association of Craft Butchers.

"There are imported Christmas turkeys for sale, but I don't think there's subterfuge going on. "Many butchers and small retailers will stock Irish birds but you should ask rather than assume. "If you see a Quality Assured mark on a turkey in an Irish retailer, you know it was grown in Ireland to high production standards," says David Owens from Bord Bia. "However, last year we saw over 160,000 imported turkeys coming into the country and consumers should be aware of that. These turkeys should be cooked immediately and not frozen."

Turkeys from supermarkets

Most Christmas turkeys sold in supermarkets are Irish birds grown by the three large turkey producers in the country. These are white turkeys which mature in about 16 weeks and are reared in large indoor housing without access to the outdoors.

Many of these supermarket turkeys will have a Bord Bia Quality Assured mark which means the farms are inspected for welfare standards, stocking density and the type of feed and medication the turkeys are given.

What's a bronze turkey?

If you want to your turkey to have had a longer life and increase the chances of a tasty tender bird, buying a free-range bronze turkey is increasingly popular. Bronze turkeys are the old-fashioned black coloured bird once common on Irish farms.

As they are slower to grow they should taste more tender than a commercial turkey. The meat is also said to have more flavour as the turkeys forage in grass and have a more varied diet. "There is no such thing as a dry bronze turkey," says Ronan Byrne who is rearing 600 free-range turkeys at his farm in Athenry.

"My birds take almost six months to grow and that's why I compare them to Aberdeen Angus beef. They're tender, juicy and have lots of flavour."

Free-range turkey

If a turkey is labelled 'free- range' it means the turkeys were allowed access to an outdoor area and the farms are inspected to comply with free-range regulations. Because of increasing demand many supermarkets, large retailers and farmers' markets now sell free-range, which may be white or bronze birds.They are more expensive than commercially farmed turkey but Mr Byrne says there's always a certain amount of customers that want quality. "Once people make the change they come back to me year after year."

Organic

Organic turkey is the most expensive of all the options as the turkeys are fed a diet of grains and grasses which have been grown without pesticides. They must also have access to grass and be free-range.

Taste-wise, organic will be very similar to a bronze free- range turkey but more expensive as organic feed drives price significantly upwards. If you choose to buy a premium product such as an organic turkey, check that the packaging or that the producer has an IOFGA (Irish Organic Farmers and Growers Association) or Soil Association stamp.

Buying locally

Buying from a local farm is often a cheap way to get a good turkey as it cuts out the middleman.Many farms now sell direct from farm gate and some deliver turkeys to your door. If you want to be sure a turkey is free-range, buy it from a farmer you know or visit the farm. Many farmers encourage customers to see their farms and to collect turkeys once they are ready.

It also makes a lovely outing for children around Christmas time. If you're short on time, many farms now sell online.

Irish Independent

You know you want him... on a plate

You'll hear from me later in the week on what to look for when handing over your hard earned dosh for a Christmas turkey; there are some shocking rip-offs and ropey options out there. But for the moment, here's a list of farms selling direct and small producers of free-range and bronze turkeys this Christmas. Remember, instead of making your usual trawl through the supermarket you can buy turkeys and hams at farm gate, it makes for a lovely trip if you've got kids. And if you're short on time, many farms sell online with delivery. It's good value, cuts out the middleman and I've outlined the options below.

Bronze turkeys are the old fashioned black-coloured bird once common on Irish farms. They take longer to grow - about six months as opposed to the commercial white turkey which matures in a speedy 16 weeks or less. Bronze birds are more tender - I can vouch for this, and generally beat the conventional bird on flavour.

Prices:

The big supermarkets this year will have mass produced white turkeys at about €7 a kilo
Superquinn have an organic bronze at €15.99/kg which is a whopping mark up on the birds below - if you buy them from a farmer they should come in around €9 or €10 a kilo
Tesco, Aldi and Lidl are not yet releasing prices for Christmas turkeys

Free range bronze options:
Ronan Byrne’s farm in Athenry: €9.90/kg; a 12 pound bird will cost about €54 euro http://www.thefriendlyfarmer.blogspot.com/ He's a lovely fella and knows his poultry

David McEvoy in Louth €8.80/kg, order via http://www.fruitandvine.com/ and at Dun Laoghaire and Temple Bar markets

Co. Clare; Phillip Monks, Ballyvaughan www.monksfarm.wordpress.com ph. 086 8735565

Co. Kildare; Gerry McEvoy Sallins, Co.Kildare, about €9/kg http://www.bronzeturkeys.iewicklow/

Co. Louth; McEvoys’ farm Termonfeckin – http://www.termonfeckindelicious.ie/
Co. Fermanagh; http://www.macneanfarm.com/
Co. Offaly; Ger and Paula Lalor, Rhode, http://www.ballybryanturkeys.com/

Co. Roscommon; Brendan Allen http://www.castleminefarm.ie/

Co. Tipperary; TJ Crowe; http://www.crowefarm.ie/
Co. Wicklow; Colin Hadden in Tinahely http://ballyshonogfarm.ie/
Online - James Whelan butchers - will deliver http://www.jameswhelanbutchers.com/

Organic
Organic Bronze turkeys €75 each average weight 12-15 lbs from
Drumeen Farm, Kilkenny and Mary Regan, Wexford available at http://www.organicmeat.ie/

If you're up my direction in Wicklow, you can order local free range turkeys at Michael Keegans new farm shop on the road to Enniskerry Waterfall. He's a lovely fella, a full time farmer and it's great to support a local business if you live in this neck of the woods. He's also supplying hams from Ed Hick and all sorts of other goodies.

For video junkies there's a little video here on Ronan Byrne's website of his 600 strong flock of bronze turkeys making their unique turkey gobble sound and generally out having a great time in the sunny fields. Just don't mention Christmas... www.thefriendlyfarmer.blogspot.com

Happy eating x

Chocolate rabbits, fine food... Say hello to the awards season

There's very few people able to coerce the premier of any country into auctioning a chocolate rabbit but if anyone's up for the job, it's Margaret Jefferes. Margaret is founder of Good Food Ireland - a tourism and food organisation which brings together the best of Ireland's food producers, restaurants, cafes and accomodation. In my work I come across members of Good Food Ireland all the time and it's testament to Margaret that she has gathered those at the top of their game into her organisation. The sublime Merrion Hotel, Cliff House Hotel, Chapter One and food producers like Graham Roberts of Connemara Smokehouse, Glenillen Farm and Cashel Blue cheese are all members of the group. These are people and companies who I've covered in stories because they are doing something different and authentic in food. And when I travel around the country to interview farmers and food producers I always find the Good Food Ireland folk a fantastic, energetic and fun bunch of people. The minute I get out of my car they're there with a warm welcome, an honesty and humour that always makes me really warm to them. Maybe it's because they gain strength from each other in what can be a lonely business - running a food SME in a recession. But whatever the reason, they have huge passion for what they do, and I always end up chatting for hours and more importantly, laughing, a lot.

Earlier this week they held their annual conference and awards in the Shelbourne Hotel Dublin. It was an honour to asked to speak at the conference alongside the likes of Kevin O'Sullivan editor of the Irish Times, Feargal Quinn retail legend, Fred Karlsson Founder of DoneDeal.ie, and Mary Carney winner of MasterChef Ireland. Mary spoke about "Creating Great Taste Memories" and the good and bad memories we all have of Irish food which brought me back to the terrible days of the 1980s microwave lasangne but also my Donegal grandmothers insanely good soda bread. The lunchtime spread of foods from Good Food Ireland was so fantastic it was hard to take in. I think I had about fourteen separate things on my plate at one stage, everything packed with flavour, beautifully cooked and as Irish as it comes. Some of the highlights from the conference talks on the day were from Sile Gorman, Aran McMahon and Peter Ward from Country Choice who all spoke about how difficult it is to make money out of producing or serving good food, but that what keeps them going is the love affair they have with food, and the feedback they get from their customers who come back again and again.

The awards ceremony was later in the evening and it was lovely to see some great Irish businesses like Goatsbridge Trout farm, The Chocolate Garden and Ballyvolane House collect some well deserved silverware. But for me it was a race over to Trinity College for my second appointment of the day - the Bord Bia Food Industry Awards, and yes, I finished the evening pretty well fed. The Bord Bia awards were slightly different as they are aimed at larger food businesses. Huge Irish success stories like Largo crisps won awards alongside Flavahans porridge (a staple in our home), Country Crest, Green Saffron, Jameson Whiskey and a new collaboration between Kerrygold and Cashel Blue which will see the Grubb family's handmade cheese on shelves in the mega marketplace that is the USA. It's fantastic to see this kind of innovation taking place as our big brand leaders like Kerrygold could do a lot to give smaller businesses a leg up in markets where they already have a foothold. And now more then ever, when our food exports are so important in keeping jobs in Ireland is the time to exploit this further. Here's a shaky photo of Minister for Agriculture Simon Coveney speaking at the event; bigging up the export performance of Irish food which is set to hit 9 billion euros by the close of the year. Just so you know, the Bord Bia dinner was St. Tola's Cheese, roast Irish pork and a berry crumble to finish. As usual with Bord Bia's events, it was beautifully done and a really lovely evening. For me it was also a chance to catch up on the gossip with other farming and food journalists and we had a lively night with lots of laughs. Particularly pleasing to me was seeing the "journalist writing tomorrows piece on back of napkin" approach is live and well, as a quick scan around the media table revealed. Having no napkin to hand, my own scribbled notes were made on the back of my speech from earlier in the day. We're nothing but enterprising, us lot.

Let them eat cake.

I used to assume garlic bread was a type of actual bread. Apparently not.

In a surprise move by the Irish Revenue Commissioners, the price of baked goods such as bagels, croissants, garlic bread are set to rise by up to 13% in new Government measures which will make them subject to VAT for the first time. This change in status is because Revenue have now decided that bagels, croissants and the like are not sufficiently "bread-like" to be exempt from VAT.

This has come as a shock not only to consumers but to the baking industry, some of whom only found out about the changes from the Revenue Commissioner's website.

Reaction from Irish food producers today isn't positive to say the least. Alongside jokes that the Germans are now writing our budget (bagels.. ) small bakeries are busy claiming that their products are in fact far more bread-like then the average sliced pan which as it stands, will not receive any price hike in terms of the new VAT regime. To be fair, there are many different types of sliced pan and they vary hugely in quality. Last year while checking out one of the UK's biggest food retail outlets - the new ASDA/Walmart in Swindon, I purchased a loaf of bread for 26p. Two weeks later this loaf had the exact same consistency and taste as the day it was purchased. Value for money? Certainly. Will I be buying it for the kids? Don't think so.

The VAT hike on baked goods comes as yet another blow for what small food manufacturers say is continuing Government disregard for their sector. Con Trass, a food producer in Tipperary points out that the apple juice he makes on his farm is already subject to 21% VAT. Putting this kind of pressure on small food businesses can be crippling and as he points out, is also a barrier to growth "With the top rate of VAT on your foods where is the incentive for farmers to diversify?"

While we won't starve as a result of our bakery tastes priced a little higher, what it will cost is jobs in small food companies, over 400 of whom are supplying specialist goods like these products to a market which is already difficult to operate in. And for consumers, it's yet more money travelling from your wallet into the black hole of an economy on the edge of the train wreak that is the euro. But for now, the question I really want to ask Revenue is "What about the blah?"

If your food has fur, don't eat it. New survey shows 46% of us eat food that's past its sell-by date

Today, survey results released by the Food Safety Authority of Ireland show that nearly half of us eat food that has passed its sell by date. No Biggie, you might say - "sell by" and "best before" dates are tools food manufacturers use to force us to throw out lots of the groceries we buy, in order to fill our trolleys with more.

But what these new figures from the FSAI and Teagasc outline is how as consumers we continually rely on our gut instinct (pardon the pun) to judge if food is safe to eat. The 46% who disregard sell by dates said in the survey that they were happy to eat food as long as it "looks and smells okay". The FSAI think the statistic is "worrying" and shows that Irish consumers are still willing to put their health at risk rather than throw something out.

There's a couple of forces at work here. Firstly, advice from all corners is that we should waste less food and shop and eat smartly. In my case this often means taking mushrooms from the back of the fridge that are probably three days past their best, and chopping them into a tagliatelle with some nice artisan pesto. Like the people surveyed, I judge for myself if these mushrooms will land me on the floor with stomach cramps or in fact, taste rather nice. As they are local, organic, and lets face it expensive mushrooms, the pressure to eat them is even greater. I even have a "I'll eat this dish but not give it to the kids" approach if I feel it presents a risk to tiny stomachs but not to mine. Again this decision making process is based not just on murky science but no science whatseover.

Also in this mix is the particularly Irish psychological pull of hating to waste any kind of foodstuff. "My brother fried up rashers that were three weeks out of date and he was fine" type story is central to upholding this belief and reinforces the notion that "use by" and "sell by" dates should only be loosely applied, at best.

The survey of 1000 consumers also reveals a lack of understanding of what "use by", "sell by" and "best before" terms actually mean. 39% of us will not eat food that has passed its best before date even if it looks and smells fine. But this then contributes to unnecessary food wastage by consumers. We should remember that best before dates are meant to provide a guideline. For example, the bacteria plentiful in cheese age and alter it on a continuous basis, changing its structure and to a point, improving its taste. Its up to us to judge when that cheese tastes at its richest, has gone past its best or presents a danger to us.

I'm regularly cavalier about "use by" dates and from these new figures its clear I'm not alone. From my work on food safety, spoilage bacteria is not the worst thing in the spectrum of threats from what we eat. Much more dangerous and prevalent worldwide are new antibiotic resistant ecolis such as E0104 which killed over fifty people in Europe this year. These unfortunately are not created by food being past its best, but carried on foods as a legacy of our food chain - most ecolis come from human or animal waste, and via an abattoir or factory onto the food we eat. They will make us ill but also carry fatal consequences such as HUS - hemolytic uremic syndrome; a really nasty sidekick of 0104 which in the German outbreak affected almost 30% of the victims who ate contaminated food, far more than in previous ecoli outbreaks.

The FSAI are right to warn consumers about use by dates and improve our understanding of them, but I feel there are bigger threats out there with much more long reaching ramifications. In Holland there have already been measures taken by both agriculture and public health authorities tackling intensive farming, antibiotics and ecoli in the food chain. It's something I hope to explore further on television as current awareness of this problem among consumers is very low, or non-existent. As one Irish academic recently told me, antibiotic resistant ecoli in food is a reality that's "boiling away in the background, we don't even know how big the problem is".

More on this topic again; it's a fast moving area and getting more relevant by the month. But for the moment, happy eating, and if it has green furry stuff on it - best throw it out.

Like beer, pubs, cheese, eating, everything? Check out this little video and a celebration of our wonderful Irish farmhouse cheeses and craft beers

Many years ago as a young producer on Ear to the Ground I set up a story on Ardrahan cheese in Cork and came home with rounds of the most gorgeous soft, richly-flavoured Irish farmhouse cheese. It was all fairly new to me at the time, and in fact in I remember sitting round with a bunch of us in the production office, digging in and generally looking wide-eyed at each other saying - wow this is Really Good... How come we didn't know about this before?
That was over ten years ago and particularly in that period, Irish farmhouse cheeses have grown from a small number of producers to over fifty businesses. These range from what I call the big players - Cashel Blue, Gubbeen etc.. who have their product on cheese boards in top restaurants and who've developed export markets to the smaller, newer entries such as Mary Kelly's Moonshine soft cheeses made in Mullingar.

The last ten years or so have also seen the growth of craft beers in Ireland. Long in the stranglehold of the big international breweries, most Irish pubs or restaurants offered little choice in anything local or alternative to drink. Now we've no excuses - with gorgeous beers from Dungarvan Brewing Company, O'Haras, and Eight Degrees Brewing and fourteen other craft brewers getting into off licenses and pubs, we finally have alternatives that are great tasting products. I adore a decent beer and any chance I get, I pick up some of the new Irish offerings. Yes they are more expensive but they taste fantastic, with real bite and flavour.

Last weekend in Ireland saw a countrywide initiative to bring craft beers and farmhouse cheeses closer to consumers who may not be aware of, or buy this kind of food and drink. Bord Bia, the national food organisation here initiated the Farmhouse Cheese and Craft Beer Weekend with over 30 activities that took place in farms, breweries, restaurants, gastropubs, off-licences and markets across the country involving tastings, pairings and demonstrations.

All these beers and cheeses have individual stories behind them and every time I eat an Irish cheese such as Glebe Brethan (a gorgeous Gruyere type cheese) I think of David Tiernan out milking his cows that morning in all kinds of weather and muck and madness. Because that's the reality of farming; it's tough, often disheartening but also rewarding for people like David when you're making a product as good as his at the end of the day. The picture left is of the cheese room at Ardrahan; a small Irish business but one creating crucial employment in rural areas [I particularly love the St. Bridgets cross on the wall; a big feature of my childhood as my parents came from the wetlands around Lough Erne]
And this is what it's all about; small family businesses and the personalities, places and stories behind them. According to John McKenna, eminent food writer here and editor of Bridgestone Guides - "We are dealing with the most bespoke artisan foods in the world here. Craft beers have the ability to take you into the brewer's highest aspiration; that potent wish to make a drink that evokes their work. They are being treated as the wines of Ireland. The farmhouse cheeses convey the good things of Ireland; pure food; fine milk, and content animals, about sharing and hospitality, and the creativity of a determined individual on a small Irish farm, stamping every cheese with the signature of their personality. It is marvellous to see them being enjoyed and appreciated together"

Check out the video below which will give you a really good picture of what's going on in Irish cheese and beer, and for my many foreign readers, its a pretty good account of what the inside of an Irish pub looks like. Though I suspect, many of you guys know that already hahaaa. Happy eating and drinking x
http://www.youtube.com/watch?v=F1QVWkFQKjo

Fat tax adds 6% to price of cream; supermarket charges 17% more, just for the hell of it. The Denmark fat tax experience

Yes sometimes I moan about supermarkets, but I never thought they could have an active role in mucking up public health policy.

I recently did a report on RTE radio about Denmark's Fat Tax. Instead of the expected trend in consumers purchasing high calorie foods, what I found was that retailers there are using the tax to fatten their bottom line. A price survey of eight supermarkets carried out by weekly Danish newspaper Søndagsavisen with co-operation from the Tax Ministry, revealed that prices on many fatty foods were significantly higher than warranted by the tax’s introduction.

For example, while Skat – the Danish Tax and Customs Administration had calculated that the price of sour cream would increase by 6.6 percent due to the fat tax, the spot check revealed that at supermarket Aldi the price of sour cream was raised by a whopping 17.3 percent.
Aldi was the worst offender in the study, with the supermarket raising prices on 9 of the 10 inspected products by more than what could be accounted for by the new tax. Lidl was also an offender - they had increased the price of sour cream by 15.1 percent more than warranted by the tax. Both of these firms operate in Ireland and in fact are growing their share of the grocery market here.

The Danish Consumer Council’s reaction was “Supermarkets can determine their own prices, so it is not prohibited, but it doesn’t look good.” Yes, it sure doesn't look good. Politicians there have now said that there needs to be a debate on “whether there are ways to protect the consumer.”

In all my analysis of fat taxes and obesity measures around the world I was probably naive to overlook the huge issue of how these taxes are delivered - via the supermarkets. As there is yet no regulation on supermarkets in Ireland, going down a sugar tax or fat tax route could put us in exactly the same postition as the Danes - being fleeced. There are also supermarkets in Denmark who are not charging the new tax and trying to gain competitive advantage. So basically, the public health measures expected from the tax are at the whim of the companies who deliver them.

Later this winter we should have legislation here on a proposed new supermarket ombudsman and the possibility of at last protecting both consumers and food producers. After giving a witness statement at an Oireachtas Committee on this back in 2009 it's getting critical that something finally be done. Successive governments here have shirked their responsibilities on the issue. The Danish example just goes to prove that if you have no legal framework to work with the supermarkets on pricing then you may as well be throwing public health measures down the pan.

If you want to hear my discussion with Pat Kenny on the Danish fat tax dilemma it's on the following link; scroll down to November 1st and you'll see my name and the Fat Tax item.

http://www.rte.ie/radio1/podcast/podcast_patkenny.xml

What's Ireland Eating... that's a good question

Last night our documentary which aired last May was repeated on RTE again. It came out of the book Philip and I wrote about food, and discussions we still have about global food systems, food safety, supermarkets, farming and the quality and price of what goes into our gobs. If you missed it the documentary will be on the RTE player and free to view for the next month or so at the link below;
http://tinyurl.com/6kdww6z

The documentary was made following a television proposal I wrote of Basketcase; What's happening to Irish Food, which was the book Philip Boucher-Hayes and myself co-authored back in 2009 (Philip is an RTE journalist and also my husband). On the left is a picture of us working happily together for the publicity of the book. Just remember I said the word Publicity, although in actual fact we work pretty well together... we'd want to - after one book, one documentary and countless other projects including two children it's simply the way it has to be. Although Philip was rubbish at finishing his section of the book on time - procrastinating brilliantly by putting up Christmas decorations that took two months to complete. At one point we were going to write in the dedication "We hope you enjoy this book, and if you find some of it quite not up to scratch you should see our Christmas decorations - they're fabulous".

We are currently preparing "What's Ireland Eating 2", and hope to start filming in 2012, so I'll keep you posted on the programme and give some hints towards what we're covering, all I can say for the moment is.... chicken. Happy eating folks

Denmark's Fat Tax - one month old and already gone badly wrong

After a fabulous Friday spent at Savour Kilkenny I'm firmly back in the real world after discovering a food news shocker today. I should have known that after a lovely interlude of chatting with author Colman Andrews about locavores, eating Goatsbridge trout and Knockdrinna cheese with fantastic wine pairings in Mount Juliet, things would come down to earth with a bump via my old nemesis - the supermarkets.

Tomorrow morning I'm reporting on the Kenny Show on Fat Tax and how Denmark is reacting to its first month under the new expensive food regime. Aside from the expected consumer complaints about more expensive processed food, dairy and meat products, the real shocker is that the supermarkets there have taken complete advantage of the new law and are charging as much as 15% more on products such as butter and cream, on top of the 6% or so mark up from the fat tax itself.

This is profiteering on an outrageous scale and again there's no measures or legislation to stop them. Not only are the Danish chains involved in this desception but also Aldi and Lidl which operate here in Ireland. Sometimes I think I'm far too cynical about supermarkets but this new piece of skullduggery in action blew me away. And what would happen here if a fat tax was introduced? Exactly the same thing, particularly as we've no supermarket ombudsman or protection from this sort of practice.

What's the point of having any kind of public health policy if supermarkets use it as a tool to rip off consumers? I'll be going through it in detail after 10am on RTE radio one tomorrow and will put an audio link up here on the blog later.

Irish food, embarrassment of riches or plain embarrassment?

This is Donal Skehan, isn't he lovely? More on that later. This Friday I'll be locking horns in a debate with some premier Irish and international food writers at Savour Kilkenny. The topic is "Irish cuisine - embarrassment of riches or plain embarrassment?" Funnily enough I could debate either side of this but on Friday I'm on the "embarrassment" bench. Can't wait; I've got some great hideous Irish food examples lined up; the pub sandwich in the bag, rubbery, watery chicken in a wrap, the ubiquitous beef or salmon dinner - so awful they named a racehorse after it. Whatever side you might ally yourself with it's sure to be an entertaining debate. And hey opposition, don't think for a second you've a chance in hell of beating us.

Savour Kilkenny has a brilliant line up of food events - demos by Donal Skehan and Catherine Fulvio (above and right), food trails, wine workshops, children's cookery, blindfold sensory dining and a foodcamp on the Friday. Going to festivals is one of the nicest parts about writing about food and farming for a living. It's where I meet people who farm and produce food, other food journalists and all kinds of people who just like cooking and eating. Whether you write as I do for print or television it's still a solitary job. So going on the road; hanging out in windy fields with farmers and laughing with people at food festivals is where you see it all come together.
It's also where you see changes happening in the way food is presented and discussed. Five years ago in Ireland food festivals were all about food on the plate. Now they focus increasingly on where the food is coming from. What's the point offering a dish with tiger prawns intensively farmed in Vietnam, frozen and flown here god knows how long after they were harvested, as Irish Food? Unfortunately we still see this kind of thing in many good restaurants around the country. More and more chefs are realising the value of local ingredients, cooking accordingly and food festivals are thank god, following suit.

I spent five years producing Ear to the Ground - filming in stifling hot chicken houses, cold milking parlours and on wild wet mountainsides amid hundreds of black faced sheep. Learning how food is produced and handled at its early stages is essential to understanding what we have here in Ireland in terms of our food potential. Having visited factory farms in Holland, Belgium and documented GMO farming nightmares in Thailand and Vietnam, it's often sadly the case that don't know how lucky we are here, and how good and "clean" our foodstuffs are.

If you are near to Kilkenny this Friday drop into the foodcamp at the festival - it's a series of workshops where food professionals (chefs, producers) mix with foodies (journalists, bloggers, consumers) and agencies learn and share with each other. There's a day of speakers and discussions planned from 09:30 through to 15:30 running in 4 simultaneous rooms.

The day finishes with the Food Fight debate at 3:30 chaired by John McKenna of The Bridgestone Food Guide, the debate poses the question:
“Traditional Irish Cuisine – an embarrassment of riches or just an embarrassment?”
On the embarrassment side are:

Colman Andrews – Journalist, founder of Saveur magazine and food writer
Suzanne Campbell – Journalist, author and broadcaster
Regina Sexton – Author "The Little History of Irish Food"

On the opposite bench are:
Birgitte Curtin of the Burren Smokehouse
Kevin Sheridan, food campaigner, Sheridan's cheesemongers
Catherine Cleary – Journalist and food writer, The Irish Times

I'll keep you posted on how we get on and how soundly we trash the opposition. Happy eating x http://savourkilkenny.com/

Fat tax: outrageous infringement of our right to eat, or a tool to tackle an obesity crisis

Ah the fat tax. We're all doomed. My weekend packet of McDonnell's crisps could be 20 cent more. My couple-of-times-a-year fish and chips might set me back an extra two euro. But more importantly, what about the massive amount of cheese and whole milk I consume? The pizzas I make myself, the bakewell tarts with local eggs and apples. The chocolate, em, lots of it.

This is the problem; a fat tax doesn't just tax junk food, it potentially taxes all foods that contain saturated fats. In my own humble opinion I think my diet is pretty wholesome and fairly healthy. But is that healthy diet going to yet another part of my life that seems to cost more money daily? Or is a fat tax worth levelling at all of us, and at many types of food in order to tackle what is a clearly out of control obesity problem.

Earlier this month Denmark was the first of our neighbouring states to introduce a fat tax - making goods like butter, pizza, crisps, oil and processed foods more expensive for the consumer. Anything with more than 2.3% of saturated fat gets taxed. The idea is that if something is more expensive, we eat less of it. To be fair, this has worked in the past; alongside huge negative health messages about cigarettes, making them very expensive has not just been a huge cash earner for the Government but a deterrent to their use. Look at it this way, if a packet of fags costed two euro many people would smoke a hell of a lot more than if (as now) they cost close to a tenner.

Some onlookers say the Danish tax won't work; making foods more expensive won't change behaviour as sweet foods, chocolate or the odd MacDonald's is a treat and people will still consume them whatever the small price rise. The real sufferers of obesity in Ireland tend to lie in lower income groups, so is penalising them fair, or will it force them to change their food habits?

All we can do is watch and see how the Danish fat tax works on people's eating behaviour. It seems that the obesity task force in Ireland is looking firstly at taxing sugary drinks - a fat tax is not yet on the table. Below is a piece I wrote this week for the Irish Times outlining the Dane's plans. Read and weep, rejoice or whatever you feel, I'd love to hear your comments x

The Irish Times Tuesday, October 18th

Suzanne Campbell

THE FAT TAX: HOW IT WORKS IN DENMARK
Methods of taxing the rising tide of obesity are being debated around Europe following the initiative of Hungary who began penalising high calorie food and drinks on September 1st, with Denmark introducing a “fat tax” earlier this month.
The Danish tax operates as a surcharge on foods such as butter, oil and pizza which contain more than 2.3 per cent saturated fat. For consumers, these foods now carry a levy, calculated at €2.15 per kilogram of saturated fat, meaning that the cost of a pound of butter has increased by about 20 cent.
With an obesity rate of 9 per cent, Denmark is far below the European average of 15 per cent, while 23 per cent of Irish people are considered to be obese. Denmark and Finland have already levied taxes on sugary drinks, while Hungary brought in a wide ranging “fat tax” on foods, soft drinks and alcohol in a bid to tackle its 18.8 per cent obesity rate.
British prime minister David Cameron suggested earlier this month that the UK could follow Denmark’s lead, and from January 1st France is to introduce a tax on sugary drinks which will add 2 cent to every 33cl can.

While taxing sugar-sweetened drinks is being discussed by the Special Action Group on Obesity in this country, Minister for Health James Reilly says there are no plans for a “fat tax” on high fat, salt and sugary foods “at this juncture”. But, in response to a recent parliamentary question, Reilly said that he plans to ask the country’s fast-food operators to include calorie details on their menus.

For many Irish food manufacturers, a “fat tax” is an unwelcome vista. “Under the Danish measures, Irish cheese and milk would be taxed as they contain more than 2.3 per cent saturated fats,” says Catherine Logan, nutrition manager at the National Dairy Council.
“But we have to remember that people eat whole foods rather than just single nutrients.”
Could there be a workable solution that doesn’t penalise nutritionally valuable foods such as dairy produce? “There are alternative ways of taxing and with something like cheese you could come to an agreement where it is defined differently,” says Dr Martin Carraher, professor of food and health policy at City University, London.

His suggested measure for Ireland is to tax “processing” and, in doing so, favour foods that are produced locally. “You can do this as long as you don’t provide a barrier to trade.”
His suggestions would be welcomed by many Irish food producers, but without a change of direction from the Minister for Health, the prospect of an Irish “fat tax” in the near future is still an unlikely one.

Get your game face on

This is Damien Hannigan the deer stalker. Like many of you, I thought deer stalking had something to do with hats, but that probably says more about my fondness for the work of Treacy, Jones et al than my understanding of the role deer stalkers play in the food chain.

Deer stalking simply means following a deer through the landscape for a couple of hours before shooting it. While many might wince at the idea of Bambi facing a high calibre rifle, this is the reality of where wild venison comes from. As deer herds in Ireland expand and need selective culling I feel it's a valid way of catching a superb wild food and is practised by licensed hunters such as Damien in a humane way.
Deer stalking is all about craft, and as Damien says when you're about to pull that trigger you have to ask yourself - is this the correct animal to shoot? Is it male or female? Is it in the correct season for its species ensuring it is not in calf or feeding a calf? Is it an animal that is infirm or injured and so should be taken out for welfare reasons? All these considerations come into play before a shot is taken. If the animal is right, the deer in Damien's cross-hairs becomes venison on a plate, and a more lovelier, richer, winter food you'll have difficulty finding.

As it's currently the season for venison I thought writing about deer; both hunting them and eating them is timely so I interviewed Damien about deer stalking for a piece in The Irish Times; you can read about his intriguing sport below. His picture of where venison comes from is relevant to anyone who enjoys game and traditional Irish foods. And if you're new to venison I would urge anyone going to a restaurant these winter months to look for it on the menu and enjoy it.

Last weekend at Restaurant FortyOne in Residence Club I had the most wonderul venison cooked by chef Graham Neville. Listed on the menu as "Loin of Wicklow venison, tubers, sprouts and wild heather sauce" it was tender, deeply flavoursome and beautifully seasoned and cooked. After meeting Graham that night and enjoying the entertaining company of Jean Baptiste the restaurant's expert and lovely sommelier, I was delighted to see the team win Georgina Campbell's Restaurant of the Year award the following day. It's a well deserved win and as I'm always banging on about local, seasonal food, this place is doing it well and the food really is mouthwateringly good. Restaurant FortyOne is in a private club but open to non-members. You won't find it the cheapest of menus at this level at the moment but among the many chefs playing the "authentic" and "local" card, Graham is doing a brilliant job. It is lovely lovely food.

True Characters

The Irish Times, October 1st, 2011,

Suzanne Campbell

Damien Hannigan , deer stalker, from east Cork
The night before I go on a deer stalk . . . I begin by checking the weather, then I prepare my equipment. When stalking deer you need quiet clothing that doesn’t make noise; so I wear moleskin trousers and a jacket that doesn’t rustle. People think you need camouflage but actually colour isn’t important as deer are colour blind. What’s more important is movement; any little movement will attract their attention.
You might be out for five or six hours and not shoot any deer but being up on a mountain at dawn is special in itself. This month is the beginning of the season in Ireland for shooting male deer, and last week I was stalking deer in Kerry and looking down off the mountain into Kenmare Bay, the sea eagles were flying and there was wildlife everywhere; foxes, badgers, red deer and sika deer.
“ Glassing” or surveying the landscape with binoculars . . . is usually the best way to spot them. Then you follow the animal, moving slowly and keeping away from high ground. In the last couple of hundred yards you literally get down on your hands and knees, moving the gun ahead of you as you crawl along. Then you position yourself to get a clean shot. You aim for the heart and lung area and hopefully the deer will drop.
Good binoculars are important . . . You could spend around €1,000 on them alone, but I have mine 10 years, so they’re worth looking after.
When you cull the animal you have to bleed them immediately . . . Then you gut and gralloch them, which means taking out the entrails. Bringing the deer down the mountain is the hardest part, they can be over 60kg in weight.
Culling keeps the population at a healthy number . . . but since the recession came there’s a lot of poaching going on; people shooting deer at night using lamps. They sell it to game dealers and get cash in hand. It’s unbelievably dangerous as they don’t know what’s on the other side of the ditch; it could be cows, horses or someone’s house. It’s a matter of time before something goes wrong.
I handle about a thousand queries a year from the public about deer . . . as I’m secretary of the Wild Deer Association of Ireland. It can be anything from film companies wondering what species of deer should be in a film, to people wanting to use antlers as material for buttons.
It’s extremely rare that people react badly to culling deer . . . in 12 years I’ve only had one hate mail; generally the response from the public is a positive one.
My grandfather and father were hunting people . . . and I got into it through them. People who stalk deer are no different to anyone; they are builders, farmers, teachers, guards. Someone joked to me recently that we must be all Rambo types, but the reality is it isn’t a macho thing at all. I think we’re mainly people who love the outdoors.
I don’t get paid for doing what I do . . . but I spend more time doing stuff related to deer than most other things. I try to stalk twice a week, and then I’m often out visiting landowners, or doing training and safety courses for hunters; it’s non-stop, thats what my wife would tell you.
Over the 23 years I’ve been stalking deer . . . I’m constantly learning. It requires patience but also makes you think on your feet as you’ve to judge the land, the animal and the shot you have to take. When you’re close enough to take a shot you have to judge if this deer should be culled. Stalkers have a lot of respect for deer.
I don’t sell the deer I shoot . . . I eat most of it myself and give it to family and friends. On Tuesday evening I had venison lasagne for tea. It tasted great but then I’m probably biased.

For more info check out www.wilddeerireland.com and www.residence.ie

The pig kids

Ah, pigs and teenagers. Two words that probably occur in the same sentence more often than we'd like to admit. The state of my teenage bedroom drove my parents into a apoplectic frenzy. But I'm much tidier now, I swear.
These two lads - Patrick and Hugh McInerney are some of the most enterprising teenagers you're ever going to meet. From their house in Kilkenny they run a business breeding and selling rare breed pork. I talked to them at length earlier this week about their mini-enterprise and was amazed at how professional and forward thinking they are. If I had half the vision and business cop-on of these two boys I'd be a very happy camper indeed.
It's amazing that all over Ireland and despite the recession, little businesses are cropping up and whirring away. In the food sector, small businesses are actually doing very well with a Bord Bia survey showing that food entrepreneurs have a healthy outlook on how not just the rest of 2011 will treat them but how well their business will do in future years. The McInerney boys' story is a great one. At heart they are lovely charming lads with a love of animals and great heads on their shoulders as my father would say. Check out my full interview with them in the Irish Times today...

http://www.irishtimes.com/newspaper/magazine/2011/0924/1224304437138.html

We've less money, so why are we still eating organic food?

Here's some lovely pears that were brought to me today by a friend from Kerry. Grown in her parent's garden they are as organic and free from pesticide as they come. This is the kind of food you find "along the way", just like blackberries in the hedgerows, or a few spuds from your neighbours garden. But it wasn't always the case that we valued this kind of food.

Alongside expensive marble kitchens and Michelin starred restaurants, in recent years, buying organic food in Ireland was symbolic of wealthier times. But was buying organic just an example of conspicuous consumption or are consumers still committed to paying more for what is perceived as healthier food? With the recession, sales of organic produce have declined in Ireland, but not so badly as we might have expected.

In fact between 2009 and 2010 organic sales in Ireland fell by about 5%. This happened after huge growth in the sector - from 2007 to 2008 sales in Ireland increased by 82%, reaching a value of over 100 million euro compared to €57 million in 2006. So we had this huge boom and then not a crash as you might have expected, but a slow down. And if you look at 2010 in detail, six months into the year the rate of decline eased and in the second half of the year several categories (breakfast cereals, yoghurts, savoury snacks and vegetables) actually grew in value and volume of sales.

In terms of how many of us are buying organic food. Bord Bia’s research reveals that 45% of Irish grocery shoppers purchased an organic product in the last month, 7% up on last year.

92% of Irish adults purchased organic products over the past year and the Irish organic sector is currently valued at €103 million. Sales are also good in Europe and on the rise for our export markets, charging ahead in Italy with a rise of 12% this year and also in Russia.

So even in these tough times, we’re still buying more organic food than in the UK for example. In the UK sales in 2010 fell by 12% so the sector took a big hit. The fact that organic food in Ireland wasn't hit as hard as in there (despite our worse financial circumstances) may be because we are more connected to the notion of farming and growing food. This is what I like to think anyway, hopefully it's the case.

Last Friday I talked on this subject on RTE radio's Pat Kenny Show. It was organic week and around the Irish countryside farm walks, barbeques and foraging days were being held to celebrate the growing of organic food in Ireland. It's great to see that in spite of our financial meltdown consumers still see the value of buying organic, where it's possible. Not all of my food shop by any means is organic. I make a choice first to buy local meat and veg, and if I buy imported veg where there is no Irish equivalent I try to buy organic as they have less pesticide (or hopefully) no pesticide residue.

In terms of dried foods like pasta or tinned kidney beans it's often easy to choose an organic item for just a few cents more. In these cases I choose the organic option, again believing that the less pesticide residue I can keep out of my body and my kids, the better. Recent research revealed that Roundup, one of the world's leading pesticide brands was found to be present in rain, so I think I'm making the right choice. Our environment is full of toxins from industry, farming and materials such as plastic which we use constantly in our daily life. I'm a pragmatist and a realist about food and farming, but if I have the choice to keep a little of it at bay by eating organic food, then I take that opportunity, even if it costs me more.

If you are interested in organics have a listen to the full interview. The item can be listened to below, the podcast is the third item down. Happy eating!

http://www.rte.ie/radio1/todaywithpatkenny/2011-09-16.html

Waterford's soft white bread known as the "blaa" is applying for EU protection, but why aren't more Irish foods doing the same thing?

Going the way of the blaa

The Irish Times - Saturday, September 10, 2011
SUZANNE CAMPBELL

EU protection is being sought for Waterford’s blaa bread roll, in line with that for champagne. Shouldn’t other Irish foods also apply?

WATERFORD’S distinctive floury bread roll, the blaa, could soon rank with such delicacies as Parma ham and feta cheese if it is granted protected status for its regional characteristics. If the blaa achieves the EU’s standard of protected geographical indication (PGI) it stands to gain from being a unique product, like champagne, which is protected from imitation.
Yet while many Irish foodstuffs are produced using local ingredients or methods, few of our artisan foods have gained or even been submitted for PGI status. Research indicates that the PGI designation brings with it considerable economic and environmental benefits. An EU report found that French cheeses with PGI sold, on average, for three times the price of other cheeses. It also found lower unemployment in areas that produced these foods.
Consumers appear to be switched on to the value of PGI foods, too. According to the research they perceive food with PGI as more trustworthy.
So why aren’t more Irish food producers applying for this designation? Britain has about 50 foods, including the Cornish pasty and Cumberland sausage, protected by PGIs.
One of the difficulties is that the application process for PGI takes at least 18 months. “The words ‘time’ and ‘detail’ come to mind when you apply for this scheme,” says Dermot Walsh, one of four bakers who came together to apply for protected status for the blaa. “We had help from Bord Bia, the Taste Council and the enterprise board, but it’s a long journey. It took the Cornish pasty nine years to get protected as a regional food.”
Also, getting a food’s geographical origins and properties protected is more feasible for groups of food producers than it is for stand-alone brands.
Sergio Furno of Cashel Blue says, “As we are the only people producing Cashel Blue cheese, if we applied for and won a PGI, then anyone in the region around Cashel could start making a ‘Cashel Blue’. So, by not applying, we remain in control of the brand.”

HOW IT WORKS
Protected geographical status (PGS) is a legal framework within the EU that allows countries to protect the names of regional foods. Protected designation of origin (PDO), protected geographical indication (PGI) and traditional speciality guaranteed are designations within this framework.
Four Irish products have already gained PGI status: Timoleague brown pudding, Clare Island salmon, Imokilly Regato cheese and Connemara hill lamb.
A PGI product must come from one region, have a specific characteristic of that region and be processed or prepared there. To gain PDO status, a product must be wholly produced in a specific region.
Because the flour for the blaa comes from overseas, Waterford can apply for PGI status only.

Eating, talking, learning and possibly crying

Yes I'm getting around this week, in fact, it's quite ridiculous. Just like boyfriends and busses all arriving at the same time, it's pretty much the same with food events. Even for me, five in one week is quite exceptional. After cooking for 85 people last Sunday, (including kids and dogs), the week just past saw a plethora of food events; a fabulous madness of eating, debating, learning and being wowed by what's going on in Irish food.

In reverse I'll start with the GIY Gathering which starts tomorrow in Waterford. The city has had a great food festival on throughout this week, and this Saturday and Sunday, the Grow it Yourself movement is having a huge shindig - a conference, workshop and street feast all in one.

The GIY movement has been a huge success in Ireland with all credit due to Michael Kelly who left city life, literally, to start a rural smallholding in Waterford. He got stuck in, planted seeds, grew food and as with all of us, learned a few lessons along the way. After realising that growing your own veg and keeping hens and pigs were activities being shared right across the country, Michael set up the first Grow it Yourself group in Waterford so that local people could get together, share tips, stories and probably cry a bit over what the snails were doing to their crop. Since that first group set up in 2008, Michael has established GIY communities across Ireland, with new member groups cropping up continually, providing a social and learning resource for people starting their own vegetable gardens and who want to connect with others.

The movement has been a spectacular success and tomorrow I'm delighted to be asked to speak at their conference in Waterford on the topic of "Can GIY save the world?" My talk will be about the success of urban gardens all over the world, the return to growing your own food and how to live a life less reliant on supermarkets and to be ultimately more food secure. For more info check out http://www.giyireland.com/

For a run through of the weeks other food entertainments I'll have a few further posts up in the next few days. What's most remarkable about all the activity going on in Irish food at the moment is that it seems to be really touching people, and not just foodies. I feel in a sense that many people are reconnecting to the amazing agriculture and food producers we have in this country and finding ways in which to interact with it more. But if you still believe it's impossible to live without a weekly shop and vast amounts of imported foods, come along to my talk tomorrow, and I'll prove you wrong.

Outstanding in the Field - less Condé Nast, more the real deal

Who doesn't love a picnic, especially when it looks as gorgeous and as simple as this: one field, one long table, with all the food on that table supplied by local farmers and food producers.

I first came across the "Outstanding in the Field" long table dinners a couple of years ago via Condé Nast. Typically Vogue, or whatever publication I spotted it in, was wooed for the same reasons as everybody else - beautiful images, beautiful food and a brilliant but simple idea, executed with elegance and chutzpah. It made great editorial, and great images sell magazines. But behind the gorgeous visuals and were a bunch of genuine hardworking people: Outstanding in the Field were the real deal.

Started in America in 1999, Outstanding in the Field began as a series of long table dinners on farms in California. The key was to bring local food to the table in places where local food wasn't available in shops and supermarkets.

This is still something very relevant not only in the US but in Ireland. Plenty of us live within two to twenty miles of a farm, but haven't the first idea of how to actually buy the food grown there - saving the miles of travel, food spoilage, and the need for a middleman in the shape of the big retailers who control most of what we eat.

So the idea of the long table dinners was to bring together both consumers and producers of food. Very simple, and it's both surprising and sad that such a thing is a rarity in the way we all eat and procure food. This is something I try to do myself but the routes to market for farmers aren't always simple and connecting your produce with people who want to buy it is often difficult. Last week I bought half a lamb from my neighbours farm in Newcastle County Wicklow. It will be cooked this weekend for a lunch in our house that will feed around 60 adults - quite a task that I am, em, meant to start preparing for today.

We all have to start somewhere, and the Outstanding in the Field dinners have grown from a small group of enthusiasts into a huge food advocacy movement. Since their beginnings in California they've hosted long table dinners on farms and rural locations all over the world. They've had events in barns, in libraries, museums and on beaches. The theme of each dinner is to honour the people who bring nourishment to the table; and everyone sits down to eat together.

For the first time, the group are coming to Ireland and hosting a long table dinner at Ballymaloe in Cork on the 5th of September. Their message is particularly relevant at the moment as the US is currently the locus of so much bad news on food and farming - the "Ag Gag" bill banning journalists from recording inside factory farms and the huge dominance of the meatpackers (it's said now that Cargill isn't part of the food chain, they Are the food chain). In the US, campaigning for alternatives to "Big Food" have given birth to movements like Outstanding in the Field, and hopefully what happens in the US can have an influence on food advocacy here.

Check out more on the event and the organisation at the link below. As far as I know there are still tickets available. I'll be there, and am going to enjoy every minute of it. And for those of you who fancy a piece of Wicklow lamb, check out www.sweetbankfarm.ie
http://outstandinginthefield.com/events/2011-tour/

For more on the dinner and Ballymaloe Cookery School - http://www.cookingisfun.ie/

Enough procrastination, time for me to get into that kitchen..