We've less money, so why are we still eating organic food?

Here's some lovely pears that were brought to me today by a friend from Kerry. Grown in her parent's garden they are as organic and free from pesticide as they come. This is the kind of food you find "along the way", just like blackberries in the hedgerows, or a few spuds from your neighbours garden. But it wasn't always the case that we valued this kind of food.

Alongside expensive marble kitchens and Michelin starred restaurants, in recent years, buying organic food in Ireland was symbolic of wealthier times. But was buying organic just an example of conspicuous consumption or are consumers still committed to paying more for what is perceived as healthier food? With the recession, sales of organic produce have declined in Ireland, but not so badly as we might have expected.

In fact between 2009 and 2010 organic sales in Ireland fell by about 5%. This happened after huge growth in the sector - from 2007 to 2008 sales in Ireland increased by 82%, reaching a value of over 100 million euro compared to €57 million in 2006. So we had this huge boom and then not a crash as you might have expected, but a slow down. And if you look at 2010 in detail, six months into the year the rate of decline eased and in the second half of the year several categories (breakfast cereals, yoghurts, savoury snacks and vegetables) actually grew in value and volume of sales.

In terms of how many of us are buying organic food. Bord Bia’s research reveals that 45% of Irish grocery shoppers purchased an organic product in the last month, 7% up on last year.

92% of Irish adults purchased organic products over the past year and the Irish organic sector is currently valued at €103 million. Sales are also good in Europe and on the rise for our export markets, charging ahead in Italy with a rise of 12% this year and also in Russia.

So even in these tough times, we’re still buying more organic food than in the UK for example. In the UK sales in 2010 fell by 12% so the sector took a big hit. The fact that organic food in Ireland wasn't hit as hard as in there (despite our worse financial circumstances) may be because we are more connected to the notion of farming and growing food. This is what I like to think anyway, hopefully it's the case.

Last Friday I talked on this subject on RTE radio's Pat Kenny Show. It was organic week and around the Irish countryside farm walks, barbeques and foraging days were being held to celebrate the growing of organic food in Ireland. It's great to see that in spite of our financial meltdown consumers still see the value of buying organic, where it's possible. Not all of my food shop by any means is organic. I make a choice first to buy local meat and veg, and if I buy imported veg where there is no Irish equivalent I try to buy organic as they have less pesticide (or hopefully) no pesticide residue.

In terms of dried foods like pasta or tinned kidney beans it's often easy to choose an organic item for just a few cents more. In these cases I choose the organic option, again believing that the less pesticide residue I can keep out of my body and my kids, the better. Recent research revealed that Roundup, one of the world's leading pesticide brands was found to be present in rain, so I think I'm making the right choice. Our environment is full of toxins from industry, farming and materials such as plastic which we use constantly in our daily life. I'm a pragmatist and a realist about food and farming, but if I have the choice to keep a little of it at bay by eating organic food, then I take that opportunity, even if it costs me more.

If you are interested in organics have a listen to the full interview. The item can be listened to below, the podcast is the third item down. Happy eating!

http://www.rte.ie/radio1/todaywithpatkenny/2011-09-16.html

Waterford's soft white bread known as the "blaa" is applying for EU protection, but why aren't more Irish foods doing the same thing?

Going the way of the blaa

The Irish Times - Saturday, September 10, 2011
SUZANNE CAMPBELL

EU protection is being sought for Waterford’s blaa bread roll, in line with that for champagne. Shouldn’t other Irish foods also apply?

WATERFORD’S distinctive floury bread roll, the blaa, could soon rank with such delicacies as Parma ham and feta cheese if it is granted protected status for its regional characteristics. If the blaa achieves the EU’s standard of protected geographical indication (PGI) it stands to gain from being a unique product, like champagne, which is protected from imitation.
Yet while many Irish foodstuffs are produced using local ingredients or methods, few of our artisan foods have gained or even been submitted for PGI status. Research indicates that the PGI designation brings with it considerable economic and environmental benefits. An EU report found that French cheeses with PGI sold, on average, for three times the price of other cheeses. It also found lower unemployment in areas that produced these foods.
Consumers appear to be switched on to the value of PGI foods, too. According to the research they perceive food with PGI as more trustworthy.
So why aren’t more Irish food producers applying for this designation? Britain has about 50 foods, including the Cornish pasty and Cumberland sausage, protected by PGIs.
One of the difficulties is that the application process for PGI takes at least 18 months. “The words ‘time’ and ‘detail’ come to mind when you apply for this scheme,” says Dermot Walsh, one of four bakers who came together to apply for protected status for the blaa. “We had help from Bord Bia, the Taste Council and the enterprise board, but it’s a long journey. It took the Cornish pasty nine years to get protected as a regional food.”
Also, getting a food’s geographical origins and properties protected is more feasible for groups of food producers than it is for stand-alone brands.
Sergio Furno of Cashel Blue says, “As we are the only people producing Cashel Blue cheese, if we applied for and won a PGI, then anyone in the region around Cashel could start making a ‘Cashel Blue’. So, by not applying, we remain in control of the brand.”

HOW IT WORKS
Protected geographical status (PGS) is a legal framework within the EU that allows countries to protect the names of regional foods. Protected designation of origin (PDO), protected geographical indication (PGI) and traditional speciality guaranteed are designations within this framework.
Four Irish products have already gained PGI status: Timoleague brown pudding, Clare Island salmon, Imokilly Regato cheese and Connemara hill lamb.
A PGI product must come from one region, have a specific characteristic of that region and be processed or prepared there. To gain PDO status, a product must be wholly produced in a specific region.
Because the flour for the blaa comes from overseas, Waterford can apply for PGI status only.

Eating, talking, learning and possibly crying

Yes I'm getting around this week, in fact, it's quite ridiculous. Just like boyfriends and busses all arriving at the same time, it's pretty much the same with food events. Even for me, five in one week is quite exceptional. After cooking for 85 people last Sunday, (including kids and dogs), the week just past saw a plethora of food events; a fabulous madness of eating, debating, learning and being wowed by what's going on in Irish food.

In reverse I'll start with the GIY Gathering which starts tomorrow in Waterford. The city has had a great food festival on throughout this week, and this Saturday and Sunday, the Grow it Yourself movement is having a huge shindig - a conference, workshop and street feast all in one.

The GIY movement has been a huge success in Ireland with all credit due to Michael Kelly who left city life, literally, to start a rural smallholding in Waterford. He got stuck in, planted seeds, grew food and as with all of us, learned a few lessons along the way. After realising that growing your own veg and keeping hens and pigs were activities being shared right across the country, Michael set up the first Grow it Yourself group in Waterford so that local people could get together, share tips, stories and probably cry a bit over what the snails were doing to their crop. Since that first group set up in 2008, Michael has established GIY communities across Ireland, with new member groups cropping up continually, providing a social and learning resource for people starting their own vegetable gardens and who want to connect with others.

The movement has been a spectacular success and tomorrow I'm delighted to be asked to speak at their conference in Waterford on the topic of "Can GIY save the world?" My talk will be about the success of urban gardens all over the world, the return to growing your own food and how to live a life less reliant on supermarkets and to be ultimately more food secure. For more info check out http://www.giyireland.com/

For a run through of the weeks other food entertainments I'll have a few further posts up in the next few days. What's most remarkable about all the activity going on in Irish food at the moment is that it seems to be really touching people, and not just foodies. I feel in a sense that many people are reconnecting to the amazing agriculture and food producers we have in this country and finding ways in which to interact with it more. But if you still believe it's impossible to live without a weekly shop and vast amounts of imported foods, come along to my talk tomorrow, and I'll prove you wrong.

Outstanding in the Field - less Condé Nast, more the real deal

Who doesn't love a picnic, especially when it looks as gorgeous and as simple as this: one field, one long table, with all the food on that table supplied by local farmers and food producers.

I first came across the "Outstanding in the Field" long table dinners a couple of years ago via Condé Nast. Typically Vogue, or whatever publication I spotted it in, was wooed for the same reasons as everybody else - beautiful images, beautiful food and a brilliant but simple idea, executed with elegance and chutzpah. It made great editorial, and great images sell magazines. But behind the gorgeous visuals and were a bunch of genuine hardworking people: Outstanding in the Field were the real deal.

Started in America in 1999, Outstanding in the Field began as a series of long table dinners on farms in California. The key was to bring local food to the table in places where local food wasn't available in shops and supermarkets.

This is still something very relevant not only in the US but in Ireland. Plenty of us live within two to twenty miles of a farm, but haven't the first idea of how to actually buy the food grown there - saving the miles of travel, food spoilage, and the need for a middleman in the shape of the big retailers who control most of what we eat.

So the idea of the long table dinners was to bring together both consumers and producers of food. Very simple, and it's both surprising and sad that such a thing is a rarity in the way we all eat and procure food. This is something I try to do myself but the routes to market for farmers aren't always simple and connecting your produce with people who want to buy it is often difficult. Last week I bought half a lamb from my neighbours farm in Newcastle County Wicklow. It will be cooked this weekend for a lunch in our house that will feed around 60 adults - quite a task that I am, em, meant to start preparing for today.

We all have to start somewhere, and the Outstanding in the Field dinners have grown from a small group of enthusiasts into a huge food advocacy movement. Since their beginnings in California they've hosted long table dinners on farms and rural locations all over the world. They've had events in barns, in libraries, museums and on beaches. The theme of each dinner is to honour the people who bring nourishment to the table; and everyone sits down to eat together.

For the first time, the group are coming to Ireland and hosting a long table dinner at Ballymaloe in Cork on the 5th of September. Their message is particularly relevant at the moment as the US is currently the locus of so much bad news on food and farming - the "Ag Gag" bill banning journalists from recording inside factory farms and the huge dominance of the meatpackers (it's said now that Cargill isn't part of the food chain, they Are the food chain). In the US, campaigning for alternatives to "Big Food" have given birth to movements like Outstanding in the Field, and hopefully what happens in the US can have an influence on food advocacy here.

Check out more on the event and the organisation at the link below. As far as I know there are still tickets available. I'll be there, and am going to enjoy every minute of it. And for those of you who fancy a piece of Wicklow lamb, check out www.sweetbankfarm.ie
http://outstandinginthefield.com/events/2011-tour/

For more on the dinner and Ballymaloe Cookery School - http://www.cookingisfun.ie/

Enough procrastination, time for me to get into that kitchen..

Scandanavians are cool. They eat musk ox, forage on beaches and turn local food into two Michelin stars

For anyone who likes food, the saving-your-pennies dream trip has to be to Noma in Copenhagen, voted best restaurant in the world earlier this year. Chef and founder is Rene Redzepi (pictured left) who not just turns out exceptional food on the plate, but advocates supporting local produce and the farmers who produce it, building his reputation particularly on using foraged ingredients.

Noma is now justifiably world famous; apparently the day it was voted number one the restaurant received 10,000 bookings overnight, making the chance of getting a table there fairly slim. And you can understand why Noma is considered pretty unique; founder René Redzepi makes the point that his restaurant is not about olive oil, foie gras, sun-dried tomatoes and black olives. Why should it be - it's hundreds of miles from the Mediterranean. On the contrary, he uses foods from Denmark and the Nordic regions to create their famous dishes: Icelandic skyr curd, halibut, Greenland musk ox and berries.

Redzepi also uses "old" ingredients such as grains and pulses in new ways - something I recently encountered in Cliff House (the Michelin starred hotel in Waterford) which served hake on a barley risotto. After all, who said risotto has to be made with rice? Barley is a traditional Irish food, used in stews and brewing but more recently to be found in animal food. Bringing back what we've discarded as unfashionable and serving it up in a new way as chef Martijn Kajuiter is doing at Cliff House is the way forward for Irish food.

Over in Copenhagen, Noma's prices are considerably more expensive than at Cliff House - Noma's twelve course lunch tasting menu is 187 euro. Not the cheapest I would admit but this kind of food is a very rare treat. What's more important is the ethos behind it which perfectly matches where we should be going with food. Why should Irish restaurants serve tiger prawns, curries or even mozzarella - all are notable foodstuffs from other regions of the world and if they're not grown here, why should we be shipping them thousands of miles to arrive frozen and stale onto our plates. This is also a custom which ignores the great foods we have on our doorstep - lobster, langoustine (Dublin Bay Prawns) award winning Irish cheeses of every kind and all types of meat from venison to quail.
What Rene Redzepi is doing at Noma is where all Irish chefs should be going.

In a recent interview Rene described his involvement in the MAD foodcamp coming up in Copenhagen at the end of August - Mad is the Danish word for food. The camp is a symposium about food, foraging and enjoying yourself - Redzepi calls it the "Glastonbury of Food". Earlier this year Donal from Harry's restaurant in Inishowen, Donegal put together a similar event, bringing food enthusiasts and food producers together. So now I not only nurse an incredible lust to visit Noma, but also have to cope with missing out on what is sure to be one of the world's greatest food events. Next year, next year, next year is all I can say. And after my planned trip to the Olympics in London next summer where the biggest MacDonald's in the world is said to be installed, I think I'll be badly in need of some decent grub.
Mr. Redzepi, I may be coming your way. And Donal from Harry's, bring on Inishfood #2

Stick to what you do best, believe in yourself and the passion will shine through. Finally, I visit the legend that is Ballymaloe

Breakfast at Ballymaloe House is the kind of breakfast you dream of. Gooseberries and pears from the garden nestle alongside natural yoghurt. The yellowest of eggs from hens on the farm fight for room alongside sausages, bacon, and puddings from pigs slaughtered and cured by a local butcher. A fragrant bunch of sweetpeas watches over the fresher than fresh orange juice and selection of home-made breads and scones.

As a seasoned examiner of hotel breakfasts who harasses waiters with "where does the raspberry jam come from?", breakfast at Ballymaloe was up there with some of my Great Food Experiences. In fact it's best if you eat breakfast here not to go to another hotel within a short space of time, or in fact ever. Simply because few meals are going to match this standard, and that's even before I get started on the Blackwater salmon and Ballycotton lobster at dinner.

It was last week that Philip and I found ourselves in Ballymaloe; we visited the hotel, cookery school and farm for a speaking engagement on our book Basketcase; What's Happening to Ireland's Food? and the follow-up documentary What's Ireland Eating? which aired a few months ago on RTE. Doing these talks is seldom hard work as the reaction and energy from people interested in food and which direction Irish food is going is so wonderful to be around. If anything, every time we speak at a food event together or separately, I learn so much from the people in the audience and take away many personal stories from farmers, food producers and enthusiasts. These chats have led to relationships with people from all over the country (in fact all over the world) and have informed a big part of my journalism. Indeed, they should all watch out, or they're in danger of appearing in the follow up to What's Ireland Eating? which looks to be on the cards.

But more important than the opportunity to eat the wonderful food at Ballymaloe, was the chance to spend time with Darina and the Allen family. It's so rare to meet someone who is truly so passionate about food, farming and the environment, or someone who is so steeped in the tradition of good food but also au fait with the realities of the global food highway we operate in. So many hotels and food businesses "greenwash" what they are doing; they market themselves as authentically Irish, organic, sustainable etc. But what's written all over Ballymaloe and Darina herself is that this farm is the genuine article. In fact, after filming with Ear to the Ground on farms from Belgium to Vietnam, I can safely say there are very few places like Ballymaloe, it is a remarkable farm and a beacon for Irish produce, organics and for the sheer quality and correctness in the way it produces food.

We all know Darina from her books and television series, but what you don't get to see on television is the way she moves through her garden, puzzling over how many days it will be before the blackcurrants are just right to eat. In almost the same breath she remarks on supermarket legislation and what upcoming changes might mean for Irish producers.

Darina's and Tim's breath of knowledge on farming, gardening and production of every type of foodstuff from cheddar cheese to cob nuts is remarkable, and the gardens they have built surrounding the cookery school at Ballymaloe are incredibly beautiful. Pictured above is Darina showing Philip around one of the formal gardens; box hedging encloses vegetables, herbs, lavenders and ornamental planting. Food is in evidence everywhere; chickens peck amongst the trees, garlic bunches hang from the mental struts of the greenhouses and everything from cabbages to cherry tomatoes are grown on the farm. From the milk of two Jersey cows they are currently making cheese. In fact, if there was ever a model for self sufficiency this is it.

After a tour of the farm we watched Rachel Allen giving a demonstration at the cookery school. The Ballymaloe courses are world famous, and it's possibly the only cookery school in the world located on an organic farm. As someone passionate about food and farming, I had always wanted to visit the cookery school and farm, but somehow I felt I would be let down by the experience. I felt it might be "chinzy"; inauthentic, that the Ballymaloe experience could be marketing over matter; a Cath Kidson version of River Cottage. As farming and artisan food is currently so vogueish, it's often hard to tell what's real and who is pulling the wool over your eyes.

But Ballymaloe is real. You know if you spend as long as we did talking about deep litter systems for cattle and compost making that this is a farm which knows what it is about. It is also a food message which is not a cutesy one, but a real one. Everything is done properly. It has an old fashioned workmanlike feel about it. Correctness and workmanlike approach might sound like something from a past age but it really pays off in terms of working with the environment and with livestock - it's a quality that was beaten into me from riding and working with horses. It's also something I learned from my parents farms, and something I always look out for when I visit farms, food or tourism businesses. Over-ornamentation or faux "Irishness" does not make up for bad farm management, poor quality food or mass produced ingredients. And thankfully customers aren't stupid. In my experience food businesses that fail to do things properly, fail themselves.

No corners are cut at Ballymaloe; it's the real deal. At its kernal is a message of quality; growing local ingredients through generations of experience producing food in East Cork. If there's any message or ethos I took away from Ballymaloe it's to stick to what you are doing, believe in it, and passion will shine through. So much of our lives and consumerism itself is built on precisely the opposite. What's lovely about Ballymaloe and so pertinent to all of us is that we produce great food in this country. Finally we are taking more notice and Ireland the Food Island is punching above its weight. Like Ballymaloe, food doesn't have to be complicated to succeed. It just has to be true to itself, and real.

Summer vegetables, at last...

It's summer time and there are berries to be picked. Our crop of raspberries is fantastic, as are the blackcurrants but the majority of our vegetables grew miserably. I lie, they didn't grow at all. Complete disaster teaches you good lessons - most of the seeds failed to germinate because the temperature where we live (on the bed of a valley) was too cold for them. Then some late frosts killed any survivors. So a month after starting three different varieties of tomato, basil, coriander, broccoli, lettuces, and other crops not a single one had germinated. Not a smidgen.

So it was back to basics, and learning about the newer, colder conditions of where we now live. So I planted round two of my seeds, abandoned most of the tomatoes and we now have a small crop of vegetables. When you grow even a tiny amount of your own food you realise how insecure the whole business is, and how placing all of the responsibility of providing us with food in the hands of big business may not the best idea in the world.

At the moment I'm looking at America a lot and the crazy stuff going on in their food sector. After revelations this week that Tyson, one of the biggest food brands in the US was caught bribing vets in their Mexican meat plants to pass unfit meat as edible, we also had the new footage of animal welfare abuse at a pig plant. On top of that food safety and farming budgets are being cut in the US and as one writer said recently in the New York Times, public health and food safety are now seen as "liberal issues". What? Liberal? So now you're left wing if you want to eat a burger and expect to be alive an hour later? America's food environment can be truly hairy stuff and it's something I'm currently researching for a piece. At the moment the piece is looking very long, believe me.



I'm also working on a new project on Irish food which is very exciting, I can divulge more on that at a later date. At the moment it's in its infancy so alongside looking after the new baby I'm digging away on that. One thing that's lovely at the moment is that the weather has turned a bit more summery and I am spending more time in the garden. As you can see from the photo above some of our second crop of lettuce are coming on well and the radishes have also grown strongly. The peas are looking good and the hardier herbs such as thyme, rosemary and parsley survived the move from our former house. Somebody bribed them, obviously.

It's also lovely to see the summertime finally kick in (lets face it it'll be gone in a week or so) and our neighbouring farmers getting a chance to cut silage for Winter fodder. Again, I've learned from them that "our side" of the valley is colder than the other side - they get two cuts of silage over there whereas in the fields surrounding our place one cut is all you'd get. This is because with less light and a slightly cooler temperature the grass grows more slowly. Again, even in the space of a hundred yards, the conditions that produce food change. And this is why we should appreciate the stuff more and think about the work that goes into it. Last night as we finished the baby's last feed at 1am my neighbouring farmer was still towing bales of silage out of the field pictured below. Producing food is a hard job, and as I learn every summer, if I had to grow everything I eat myself I'd be very poorly fed indeed.